A cloud built precisely for Switzerland.

Our new cloud region in Switzerland delivers a secure, reliable cloud to help keep Swiss businesses ticking.

Google Cloud

Google Cloud Switzerland region celebration.


Switzerland is our 6th region in Europe and our 19th Google Cloud Platform region globally, featuring compute, storage, big data, and networking services. It will be connected to Google’s well-provisioned, secure, and private network to enable global access to all Google Cloud Platform services.

The event will take place at StageOne on March 12, 2019 for what will be an extraordinary day with your peers, industry thought leaders, and our Google Cloud team and product experts. Learn how the Swiss region provides low latency for local customers and access to innovation to build the future.

The event promises to be an incredible celebration of our new region and a day filled with innovation, information and networking.

Agenda

Below you find our two main tracks, which provide topics both for business decision makers as well as for our technical audience. That's not everything though. Look forward to additional formats, such as our Start Up Area as well as our G Suite Lab and Hands-On Training.

 
Business Track
Technical Track

8:30 - 9:30

Business Track

Registration & Breakfast

If you have the data, but not enough time and/or expertise to build your own ML model, you are not alone. Many enterprises are bootstrapped for people who can build custom ML models. This is why we, at Google Cloud, have created a tool to make ML more accessible to developers through simple transfer learning. In this session, we will demonstrate Cloud AutoML Vision, a service that makes it faster and easier to create custom ML models for image recognition. Its drag-and-drop interface lets you easily upload images, train and manage models, and then deploy those trained models directly on Google Cloud.
Speaker: Johannes Tiemeyer, Customer Engineer, Google Cloud

Technical Track

Registration & Breakfast

On 25 May 2018 the new European data protection law, the GDPR, came into force. Learn in this breakout session how Google prepared for this new European compliance regime, hear about the current compliance setup and options Google offers for Google Cloud and what GDPR means today for you as Google Cloud customer.
Speaker: Arne Laudien, Head of Google Cloud Legal Germany / Syndikusrechtsanwalt

9:30 - 11:00

Keynote

11:00 - 11:15

Business Track

Break and Move

There comes a time in every technology’s lifecycle when the burden moves from solving the logistics of how to proving the value of what. For the past 5 or 6 years, the burden of big data has been on solving how to handle it. The solutions and services available on Google Cloud Platform moves you past the how of big data so you can prove the benefit of your what. In this session, get an overview of how you seamlessly turn big data to meaningful insights by reimagining your enterprise data warehouse via serverless infrastructure, simplifying ETL through stream analytics, running Apache Spark and Apache Hadoop jobs more easily and efficiently, and adopting predictive analytics with ease
Speaker: Grazia Frontoso, Customer Engineer, Google Cloud
Room: In Breakout 1

Technical Track

Break and Move

In this session you will learn about the benefits of serverless computing and how you can leverage Google Cloud’s Serverless Platform to build your applications. Learn how serverless can help you stay more productive by helping you focus just on your code, without having to worry about managing the underlying infrastructure or worrying about scalability for your applications.
Speaker: Thomas Lichtenstein, Customer Engineer, Google Cloud
Stefen Zielke, CEO Mobilapp, TÜV SÜD
Room: In Breakout 2


11:15 - 12:00

Business Track

Drive business value with Machine Learning: leading cross-industry use cases

+ Find out more
Enterprises currently spend a fortune to collect, administrate and store data, but only a few companies can successfully transform raw data into actionable insights. Cloud technology has shaped the way we think about Big Data and Machine Learning. This talk addresses the challenges which many leading industries are facing today. It presents use cases from real customers to show how Google Cloud helps to master these challenges and create business value.
Speakers:
Erwin Huizenga, Machine Learning Specialist, Google Cloud
Grazia Frontoso, Customer Engineer, Google Cloud

Technical Track

The impact of Kubernetes and Machine Learning on Digitec's personalized newsletter delivery

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Google Cloud Kubernetes has become a business driver to delivery speed and agility to product teams. The session will present the ecosystem around GKE and illustrate it with Digitec's journey. Digitec will demonstrate how the building blocks of their solution bring together microservices, events, and machine learning to deliver a personalized experience to their customer. This will be presented with a live demo on their production system.
Speakers:
Moreno Nolo, Customer Engineer, Google Cloud
Michał Nebeś, Lead Software Engineer, Digitec

12:00 - 12:15

Business Track

Break and Move

Though devices today can be connected to a network, building and managing such networks securely – while extracting data for analysis – can be complicated and time-consuming. Learn how Google Cloud IoT platform accelerates digital transformation by helping you manage your globally dispersed devices, and enabling you to uncover actionable insights real time using new operational data sources.
Speaker: Markku Lepisto, Solutions Architect, Google Cloud
Technical Track

Break and Move

In this session we'll discuss why the cloud and databases are a perfect fit for each other. Learn what the differences are and why there are so many types of databases in the cloud and what the real difference is between a born-in-the-cloud database and one with on-premise roots. We'll discuss when and why to choose a particular database option. Last but not least, we'll talk about the options for moving your database to the cloud.
Speaker: Arian Kuschki, Customer Engineer, Google Cloud
Room: In Breakout 2

12:15 - 13:00

Business Track

Modernize your application landscape: make your next move with Google Cloud Platform

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Are you wondering how you can modernize your applications by moving to the cloud? Are you worried about complexity, downtime or costs associated with cloud migrations? Are you wondering what options you have to get your business there? If the answer to one or more of these questions is “yes”, then this session is for you. We’ll explain how Google Cloud Platform can help to effectively transform your application landscape into cloud scale. We’ll discuss strategies that you can apply to achieve this goal. You’ll also learn which tools are available and how Google and its ecosystem of partners can support you along the way.
Speakers:
Andreas Heidekrüger, Customer Engineer, Google Cloud
Arnd Lülsdorf, Enterprise Sales Manager, Google Cloud

Technical Track

Create new opportunities with Kubernetes: Holidaycheck's steps from Mesos to the Cloud

+ Find out more
This session will show you how Kubernetes-based services will bring the efficiency, speed, and scale of cloud to you. We’ll help you see how Google Cloud is providing the future of cloud development for all types of applications and how we’re bringing that vision to you where you are. You'll learn why and how Holidaycheck moved from Meses to Kubernetes in the Cloud.
Speakers:
Daniel Pfeller, Customer Engineer, Google Cloud
Robert Jacob, Principal Engineer, Holidaycheck

13:00 - 13:45

Lunch

13:45 - 14:30

Business Track

Turn data into knowledge: IoT and analytics with Google Cloud Platform

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IoT is the next wave of cutting-edge technologies that will enhance data insights and analysis. This session presents two examples from this field. The first use case focuses on Belimo and shows how IoT devices connected to GCP can make our lives easier, safer and more comfortable. The second use case involves Quickline: it shows the power of Big Query and how Quickline gained insights into its customers’ preferences.
Speaker:
Moreno Nolo, Customer Engineer, Google Cloud

Technical Track

Turn click-stream data into a success driver: a journey to BigQuery for Localsearch

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We live in a fast-paced world. The volume of data is growing exponentially. Localsearch is the leading marketing and advertising provider for Swiss SMEs. The company supports Swiss businesses to gain new customers and ensure the businesses’ success in the digital world. Google’s mission is to organize the world’s information and make it universally accessible. BigQuery is a fully managed, serverless, petabyte-scale, enterprise-level data-warehousing service. It’s a perfect solution for Localsearch to gain more insights from the data that they have gathered during the digital transformation journey. This talk will explain how Localsearch leverages the capabilities of BigQuery and other services along the Data Analytics pipeline to accelerate and influence business decisions.
Speaker:
Fei Guo, Customer Engineer, Google Cloud

14:30 - 14:45

Business Track

Break and Move


Speakers: Stefan Ebener, Customer Engineering Specialist Manager, Google Cloud /
Frederic Stalleart, ML6
Room: In Breakout 1

Technical Track

Break and Move

Speaker: Nacho Coloma, Customer Engineer, Google Cloud
Room: In Breakout 2

14:45 - 15:30

Business Track

To comply and to protect: how Google Cloud solves your compliance and regulatory needs

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Are you adequately protecting your organizational data? We’ll cover recent trends in the data protection space, such as GDPR, and we'll share tools you can leverage to help address your compliance needs. You'll learn how you can partner with Google Cloud to enhance data security and meet global regulatory obligations.
Speakers:
Saurabh Ghelani, Strategic Trust Lead, Google Cloud
Gillian Hamilton, Strategic Trust Lead, Google Cloud

Technical Track

Predicting customers’ preferences: personalized marketing on Google Cloud Platform at Migros

+ Find out more
Enterprises have large volumes of first-party data from their own Web properties and digital marketing activities in Google Marketing Platform. Personalization in digital marketing can be improved by merging these data with other datasets in Google Cloud and by activating digital media channels. The Data Science Team at Migros built a recommender based on page-view data gathered on GMP. The user-based collaborative filtering model for implicit feedback was built with Cloud ML Engine and deployed using Cloud Composer on GCP. The resulting product recommendations flow back to GMP for the activation of ads. In parallel, the recommender system also served as an API using the Google App Engine so it can be used for recommendations on Migros’ own websites.
Speakers:
Andrea Nardone, Customer Engineer, Google Cloud
Anita Schmid, Data Scientist, Migros-Genossenschafts-Bund

15:30 - 15:45

Business Track

Break and Move


Speaker: Stefan Ebener, Customer Engineering Specialist Manager, Google Cloud /
Frederic Stalleart, ML6
Room: In Breakout 1

Technical Track

Break and Move

In this session you'll learn how to use tools like Stackdriver Trace, Debugger, and Profiler to improve the performance and reliability of your cloud services. We'll show you the same techniques used by Google to keep Google services fast and available so you can increase your application performance, and reliability.
Speaker: Nacho Coloma, Customer Engineer, Google Cloud
Room: In Breakout 2

15:45 - 16:30

Business Track

Transform to perform: culture, people, processes - our success factors beyond technology

+ Find out more

Speakers:
Jonas Fabian Kahlert, Practice Lead EMEA Professional Services, Google Cloud
Helmut Scholpp, Site Reliability Manager Google Switzerland, Google
Stephan Murer, Owner, Murer Consulting, LLC
Technical Track

Security equals innovation: Discover how Google Cloud Platform security will give you insight, control and protect you from threats

+ Find out more
How do you allow innovation to take place but at the same time ensure that risks are kept at an acceptable level? This talk will focus on practical threat scenarios and how tools available on GCP can help with addressing these scenarios. This talk may also include trolls, unicorns and a mattress.
Speaker:
John Stone, Specialist Customer Engineer - Security, Google

16:30 - 18:00

Networking

Date:

Tuesday, March 12, 2019

Location:

StageOne, Elias-Canetti-Strasse 146,
8050, Zurich

Time:

8:30 - 18:00


Join us in Zurich


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